The Burger Shop

Problem: To brand a new burger restaurant that would have it’s own custom lettered logo. The brand needs to have an illustrative style and draw inspiration from the Pop Art era. Solution: By researching the Pop Art era I was able to visualise ways to create the brand through themes such as splats, splashes, drop shadows, lines, dots and cartoon style shading. The colours are traditionally associated with not only Pop Art but condiments such as ketchup and mustard. The logo was hand drawn to give The Burger Shop a unique identity.