AKI-TO Hotels

Taking a brief from Briefbox, this self-initiated project was to brand a Scandinavian hotel. I drew inspiration from the hotel’s geometric shapes, using the blueprints and architectural drawings as the foundation for the design. The result was a concept-driven visual identity that reflects the building’s structure while giving the brand a clean, modern feel. This is an older project, and while my skills have grown since, it was a great exercise in turning architecture into brand design.