Jollibee

Jollibee (a famous fried chicken chain in Asia) came to ico to solve the problem of entering into the European market. The task involved a huge strategic direction where the east meets the west creating a modern tropical twist. My role from this was to design a mural that would be used in a many stores across the world, it would be a fusion of filipino patterns or shapes mixed with tropical leaves all to be used in an abstract manner, sometimes words will be added creating a colourful and vibrant wall