Jollibee

Working on Jollibee’s European launch, I was tasked to design a mural that’s now featured in restaurants across Europe, including the flagship location in Leicester Square. The mural combines tropical leaves, Filipino patterns, and playful words like “crispy,” reflecting the brand and nodding to its Filipino roots. It was designed in a flexible grid to adapt to different sites, sizes, and crops, ensuring it works just as well in small spaces as in large ones. This was a tricky challenge but one that was successfully solved. The result is a bold, colourful, and vibrant wall that brings a modern tropical twist to the brand.