Reggie's Barber Shop

Problem: To create a recognisable brand that targets all ages for well established barber Reggie Watson’s new business venture. Solution: I began by choosing the traditional barber shop colours of red, white and blue. From there I established an illustrative style by creating a custom brush (to represent hair) which would be the basis for all of the icons designed. This would then be used to create catchy visuals whilst remaining clean and dynamic.